Ch.3

Chapter 3 gives us a deeper look at who are our readers. It talks more about how to make our communication more successful. It touches not only our local environment, e.g. company where we work, clients, but also intercultural aspect. It tells us about how to deal with readers from different cultures and countries. I remember this topic from my International Management course where we studied international trade a bit deeper. I find this extremely useful, because we live in the country, which, according to reading, reached 2.5 trillion dollars in international trade. The country itself is a "melting pot" of various cultures. So, potentially we will deal with bosses, clients, partners etc. from other cultures. And now we can learn how to communicate with them in most effective manner.

This chapter also talks about complex audience and gives an example of a letter addressed to such category of readers. I had no idea that there is a special kind of readers that book calls phantom readers. These are people "behind the scene". Interestingly, that what you write can be used in a future by other people to save their time writing or by lawyers in courts years from now. I find this information to be very valuable. Overall, chapter 3 is another stack of useful information that we can use to win our readers.