Ch 2, 9, 10

Ch.2
This is probably the most important chapter in the entire book, because before we utilize all our skills about ability to write, we need to be hired first. So here resume comes into play. Resume is our ethos. Just by looking at our resumes, employers can make a pretty accurate picture about who we are. So it is extremely important to have a nicely done resume, because they judge a resume not only by its content, but also by how it draws an attention, i.e. is it looking good enough so employer can start dig in it, or may be it will go automatically to the bottom of the pile. Also, book talks about cover letters, that accompany our resume. It tells how to write a good letter, so it will appeal to potential employer.

Ch.9
This chapter talks about how to start an effective communication and how to create messages that grab readers' attention. Writer of the message must:
* announce the topic
* tell his/her reader how they will benefit from the information that they received.
These two both must be considered.
The book also suggests that writer of the message must state the main point at the beginning. It will help readers to find what they want or need most. This chapter is very similar to those that talk about memos, proposals, etc.

Ch.10
As it is important to properly start our communication, it is also important to properly finish it. So this chapter teaches how to end our communication in order not to ruin otherwise a good beginning. This chapter gives 9 guidelines on how to finish our communication. Depending on the situation, our audience and objective we can effectively manipulate with these guidelines to create a successful communication.